Whenever the topic of syndication re-enters the real estate trade news, we see an increase in inquires about syndication here at ARMLS. So, what a better time than now to answer some common syndication myths:
Myth 1. ARMLS sells data to third parties.
We don’t sell listing data, it’s not ours to sell. Brokers own the listings.
Myth 2. ARMLS secretly sends listings to X website.
Your broker decides where listings go through ListHub, which has 79 options, and a handful of options in flexmls. We have simply put the technology in place. All syndication options must be opted-in. Some MLSs do the opposite, where data is sent unless the broker opts-out.
Myth 3. There is a consensus among Subscribers on where listings should be syndicated.
Decisions on where to syndicate are all over the map. There are some vocal opinions against sending listings to third parties, especially the big portals (ZIllow, Trulia, Realtor.com), yet a majority of listings are sent by brokers to third-parties.
At ARMLS, we believe it isn’t our place to tell a broker where they can or cannot send their listings. Luckily, the decision is at the hands of the brokers who have to make the tough call. The idea of “voting with your feet” applies if a portal won’t play ball or doesn’t fit your needs.