The Digital House Hunt Study

Google and NAR have teamed up to bring a detailed study on how consumers search for real estate online. The goal was to “better understand the evolving role of digital media in the consumer home search process.” The study is embedded below but can be found via Scribd: The Digital House Hunt.

Study Digital House Hunt 2013 01

What’s Inside? One interesting topic addressed is how home buyers use video in their home searches.

Video-Usage-Purpose-for-Home-Shoppers

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  1. Anneliese Anelisa Goodwin via Facebook

    Enough parking space for a “giant open house”.

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