Martha Washington, CRB, ABR
The Subscribers Satisfaction Survey which ARMLS sent out late last fall is playing a significant role in driving ARMLS’s direction in 2011. A Big THANK YOU to all who gave us input! One theme still resurfaces: ARMLS should stick to data aggregation and stop getting involved in anything else.
While the core role of MLS remains aggregation of property data with the unilateral offer of cooperation and compensation, it now serves a New Consumer and a New Subscriber.
This New Consumer has emerged fueled by unprecedented access to information. His voracious appetite for information is very different from 1975 when computerized MLS was formed.
A New Subscriber has also surfaced, and is far more technology enabled. She looks for technologies to maximize all of her resources. Plus she relishes the balance and down time that technology offers.
MLS, which began as a property data aggregator, is now compelled to expand its influence and relevance. Anyone doubting the mandate for a more expansive MLS role need only to look at the tools and services available today, none of which would have been possible had MLS rigidly clung to its original role. Applications, such as mapping, customer relationship managers (CRMs), real time consumer access to market data, the availability of MLS data on smart phones, QR codes for listings, etc., all serve to create an informed, educated Consumer poised to make better decisions, and a Subscriber who can meet Consumer needs better than ever before.
ARMLS’s role in the broadest sense is as a business collaborator with its Subscribers, helping to increase their bottom line, enhancing their ability to attract customers and enabling them through technology to provide services in the most efficient, cost effective way possible.