Okay, so you’re on social media. But how are you doing? If you are not generating leads through social media, you might want to look at your social influence.
Social influence is the potential you have to affect one’s emotions, opinions, or behaviors – this can be measured online. Services such as Klout or PeerIndex track your mentions, re-tweets and several other metrics and then spit out a score. Jay Thompson (@PhxREguy) has a Klout score of 76 out of 100, while someone new to social media starts at 1. Jay’s tweets are much more likely to be re-tweeted or responded to than someone with a score of 1. The higher the score, the better.
Klout | Klout.com
The most popular Influence tracker to date is Klout. Klout connects to most social networks, pulls in your data and gives you a Klout score. The most powerful benefit of Klout is the Influence Matrix, which shows your influencer type. It is easy to get wrapped up in the score, but making sure you are influencing in a way that will generate leads is more important.
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Once you are set up up on Klout, you will see yourself on this chart. The Dabbler, Observer and Explorer are less desirable places to be if you goal is lead generation.
PeerIndex | www.PeerIndex.com
PeerIndex doesn’t have an influence matrix as they are more concerned with the influence score.The Influence score is helpful for two reasons:
1. When comparing how you are doing to your competition or other real estate agents.
2. When measuring the progress of your efforts. Are you getting more or less influential?
One of the reasons we like PeerIndex is because of something fundamental we don’t like about Klout. Klout scores can be raised by non-influence actions, this makes Klout scores unnaturally high. Klout can be given away to a friend, instead of on an earned basis. Connecting a new network on Klout gains a higher score regardless of how active someone is on that new network.
PeerIndex scores are still based on influence only. We recommend PeerIndex for influence scoring but Klout for their Influence matrix.