Posts by: ARMLS

flexmls Scores High in MLS Survey

Last week Clareity Consulting held their annual MLS Executive Workshop. Prior to the meeting MLSs across the country were surveyed on their system vendors with the results revealed during the workshop. FBS, the creators of our flexmls system, excelled in a number of areas as reported in the survey.


Overall, MLSs who chose flexmls were very happy. Clareity summarized how flexmls rated:

FBS – flexmls led the pack two years ago among vendors with more than 10 customers but remains at #2 this year in that segment for both subscriber and staff satisfaction. They are rated as excellent for system speed and uptime, and for vendor responsiveness and support. In terms of the system, customers would like to see better mobile options. One customer indicated that “the interface of flex could use a considerable update … true multitasking would be a huge benefit.”

The Best of The Best Blog Posts


Happy birthday to our blog, in three years we’ve published over 500 posts. We would like to take a look back at the 5 best posts by unique readers that are still relevant today.

1. Photo Manipulation, Draw A Line
In this post we looked at a highly manipulated listing photo and discussed if it crossed a line. Check the comments, the debate was fierce.

2. Where Not to Place a Lockbox
Kaboom! Just kidding, but in this post we did caution placing lockboxes on gas meters.

3. Photo Rule Change: Class 2, Class 8
Class 8 is no more, it was combined into Class 2 but the rule remains, Rentals must have a photo within four days, unless the Seller specifically directs against it in writing.

4. Mother, May I Post Another Broker’s Listing?
You do need the permission of the Listing Broker to advertise the listings of another brokerage if the listing is FWA (filed with ARMLS).

5. Pictorial: Lockboxes Gone Wild
Based on real stories, here are some questionable places to place a lockbox.

Spring Training Visitors Flock to the Valley – Cubs Park Now Open


Cubs Park in Mesa (pictured above) opened this week and Spring Training is now underway. The new park is the largest Cactus League park with over 15,000 seats. In the last 90 days, there has been an increase of Vacation Rentals on the market of 18%, but we are not sure if it correlates with Spring Training.

Spring Training Facts:
The Cactus league started with just two teams in 1947
Today, 15 teams train in Arizona
56% of spring training attendees are out-of-state
The economic benefit of Spring Training is estimate at $422 million


iPhone Dominates, Samsung Gains

Smartphones, screen sizes.

Smartphones, screen sizes.

The iPhone remains the mobile phone of choice for ARMLS Subscribers. The numbers, pulled this month, show that Samsung phones and the iPhone make up 87.2% of mobile phones used by Subscribers. Two years ago at this time, the iPhone had 44% share and the Sony-Ericsson Xperia was the second most popular smartphone.

Device Share Feb/14
Apple iPhone 48.6%
Samsung Galaxy S3 / S4 28.5%
Samsung Galaxy Note 2 / 3 10.1%
All Others 12.8%


SEVRAR Office Shut-Offs

Access pulled

Access pulled

Editor’s noteIn an earlier version of this blog post we may have unintentionally implied that REALTOR® membership was required for MLS access. This is not the case, alternative options exist for MLS access.

Tuesday was a tough day for around 4,100 Subscribers, so we would like to take a moment and address a few question posted to our Facebook Page. Most of the questions are best answered by SEVRAR, but we’ll try our best:

How can ARMLS shut my office off?
We didn’t, SEVRAR shut down offices and individuals for non-payment, or offices for full-participation. The association by-laws say that all licensees of an office need be in good standing or the whole office loses access (MLS, lockbox, etc.) and benefits.

SEVRAR is not my association, why was my access revoked?
You might not have a relationship with SEVRAR but your office may. For example, you may be with SAAR but your office might be with SEVRAR. Since shut-offs happened at the office level, many lost access.

How do I regain access to flexmls?
Contact your broker. Your broker must resolve this issue. ARMLS cannot restore your service.

Happy Birthday Arizona – A Listing From 102 Years Ago

521830_10151525972573755_2047655094_nExactly 102 years ago today, Arizona became the 48th state. In honor, we pulled a real estate ad from the day Arizona became a state, 2/14/1912, via “The Arizona Republican” (now known as The Arizona Republic). Read the full paper from 2/14/1912 here - real estate classifieds are on page 10.

Dandy Six room brick house with screen sleeping room – $2300

FOR SALE — $2300 — A dandy six room brick house, with screen sleeping room, on corner of avenue, nice large lot, with nice, new lawn and young shade trees; two blocks from car line; shed for horse or cow, chicken yard etc. Can be bought for only $300 cash, balance $25 per month, including interest. Look this up. Bright’s Realty Co, 237 West Monroe St.

Bonus ad (this house is still standing today):

YouTube and The MLS

YouTube Player

YouTube Player

Embedded YouTube videos are not allowed in the video field of the MLS for two reasons: 1. The embedded YouTube allows a user to contact the video uploader, in many cases this is the Listing Agent.

Rule 8.23 says “Media may not be used to advertise or promote an agent, broker or a real estate brokerage or any other individual or entity, except that the Media producing enterprise may have its name, address and logo on or in the Media, so long as the name, address or logo does not include any hyperlinks that lead back to the Listing Subscriber or their Participant or other entities other than the Media producing enterprise.”

There is a trick being spread that when embedding videos, the YouTube branding can be removed, this does not remove the backlink to YouTube or the uploader! We’ve demonstrated that in this animated GIF:


A YouTube video embedded in the MLS.

2. The backlink from the embedded YouTube player contains advertising and related videos to other real estate entities and/or things not related to the property in question. This is also outlined in Rule 8.23, see above.

The problem extends beyond YouTube – Photobucket and other free services will also include a link back to the uploader, the traffic back is part of keeping those services free.

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